Web Managing Editor (American Scientist magazine)
• Create and manage social media content for American Scientist magazine including Facebook, Twitter, Pinterest, LinkedIn, YouTube, Vimeo, and Google+.
• Research new multimedia opportunities such as Google Hangouts On Air, upcoming social media sites, new technologies, and blog platforms.
• Create multimedia content using audio/video equipment and editing and animation software.
• Research, negotiate, commission, approve, maintain and troubleshoot new functionality and initiatives that are needed and requested.
• Field and troubleshoot inquiries from both internal and external partners regarding website functionality.
• Work with editorial staff to post issues of American Scientist and other content online.
• Manage locally hosted advertising on the site and in newsletters.
• Plan, write, edit, mail and maintain electronic newsletter emails.
• Assist in planning, writing, contributing and editing online-only content.
• Contribute editorially to the magazine and website.
• Offer input on the design, structure and functionality of the magazine’s and Sigma Xi’s websites.
• Help guide SEO and social media strategy using website and other online analytics.
- From only having Facebook and Twitter, I created, manage and train others to use additional social media sites including Google+, LinkedIn company page, Instagram, Pinterest, and YouTube.
- Extended multimedia production from having only podcasts and some long-form, A-roll videos to documentary-style videos, videos with B-roll, animations, branded animated content, and an enhanced interactive design online, such as the managing of the blog’s look and feel and placing items online with the use of HTML, CSS and good design strategies. I also researched new multimedia equipment and laid out the new production room.
- Played a major role in increasing Twitter followers to over 14,500, a 4,000+ increase since my start date in January 2014.
- Produced and/or assisted in producing and transcribing a total of 20+ videos, animations and podcasts that were either stand-alones or partnered with magazine or online-only content.
- Exhibited at a local STEM event with information and hand-outs and discussed various Sigma Xi programs and publications to target audiences, such as high-schoolers, educators and scientific institutions and companies.