SEO & Audience Development Specialist
• Schedule and launch optimized landing pages designed to either capture email subscribers on WordPress websites or drive revenue on Magento eCommerce sites.
• Track email acquisition, revenue, and traffic from executed landing page strategies.
• Guide editors and marketers on top keywords to use to maximize search rankings.
• Work with co-workers and the department Manager to conduct A/B tests to improve conversion funnel strategies.
• Assist with the Social Media program for managed communities (Facebook, Twitter, Pinterest, etc.) by promoting the optimized content that is planned and launched by this position.
• Work with co-workers and the department Manager to create and execute relationship and content-focused link building campaigns for managed communities.
• Work alongside the department Manager to oversee general search engine optimization for managed websites.