6 Low- to No-Cost Ways to Learn New or Improve Existing Skills
This post was published on First Draft, the Society of Professional Journalist’s Generation J’s Committee blog: blogs.spjnetwork.org/genj/2016/09/12/low-to-no-cost-ways-to-learn-tech-skills/
Education never ends for journalists especially those on the techy side. Understanding trendy technologies, social sites, and learning new, necessary skills are all part of the job.
But learning new or improving existing skills can be really expensive, right? Not if you know who to follow, what to learn, and how to find such opportunities:
Stay-up-to-date with the latest technology and media news.
By keeping up with the latest tech news and state of the media, then you’re less likely to be caught by surprise. One way to do this is by maintaining a semi-active Twitter presence and following related companies on LinkedIn to see most recent updates. There are many amazing sites that report on new technologies or the state of the media that you should follow. Here’s my take on four of the best media and tech news sites every digital journalist should know.
If you’re looking for a full day of training in the latest trends and technologies in journalism then you’ll love Society of Professional Journalists’ JournCamps. These events start with all of the attendees listening to a broad and relevant topic or issue in the media world. Afterwards, there are a total of four breakout sessions throughout the day where you can choose two sessions to take that cover specific topics.
Attending such low-cost workshops with top-of-the-line media experts is an amazing deal and experience.
Volunteer your skills.
Did you know those who are unemployed and volunteer have a 27% better chance of finding a job versus those who don’t? This is one of the many positives of volunteering your journalistic skills to a nonprofit whose mission you believe in. Not only does it allow you to learn new skills and become more experienced in existing ones, but you’ll also increase your network and improve your overall health.
Free or low-cost apps for your smartphone.
Smartphones are becoming more and more vital in the reporting world from professional lenses to video production applications. Practicing with such apps can definitely increase your expertise with them; if you’re reporting from the field and catching real-time video, you’ll be ahead of the curve. One of the free video apps for Android is KineMaster, which basically gives you a condensed production studio on your phone—from filming, planning, editing and publishing.
Online training in specific skills.
Along with keeping up with the latest trends and news, finding sites that specifically train you in a desired skill are bountiful and extremely useful:
• Moz offers countless trainings and blog posts about search engine optimization (SEO) and social. Diving into the SEO and understanding how it interconnects with other areas of a website is a very technical skill to undertake, but will vastly increase your knowledge and make you more competitive. Not only will you learn how SEO relates to a website and user interest, but you’ll have a deeper understanding of how the entire Web is connected.
• From teaching yourself HTML to C++, you’ll find it all in free coding sites, such as Codeacademy. Learning such skills will help you be more competitive and worldly in your skills. Here’s a great blog post about “45 of The Best Places to Learn to Code for Free” if you are looking for other sites.
• Google provides excellent training resources for its tools, and you can become certified in some of them (I recommend the Google Analytics one). Every journalist should know the basics of Google Analytics and be able to translate the metrics; however, some Google tools depend on what types of skills you want to learn. For example, Google recently developed Google News Lab, which includes various tools for journalists, such as Google Trends.
• If you want to create interactives or other types of visuals and have access to Adobe programs, then check out Adobe’s awesome training videos! Understanding widely used Adobe programs such as Premiere Pro and Photoshop, is extremely useful for any type of journalist. Check out the training videos here. Also, if you’re still a student, or still have access to your student email, then you can register for the student and teacher rate for only $19.99 a month for The All Apps Plan.
Curriculum being taught at top journalism schools.
What courses are future journalists being taught in the top journalism schools? Keep an eye on what courses are leaving, staying, or going and then compare it to new technologies, trends, and events. From there, you can decide if you should train in specific areas. When I entered UNC-Chapel Hill’s journalism school, the sequences changed to more technical ones. Instead of following news writing as was my original plan, I chose the ever-changing world of multimedia and learned numerous technical skills.
It’s important to stay up-to-date with the latest technologies and the state of the media, but it can feel overwhelming at times; however, you’ll discover the types of training and frequency that fit your desires and schedules throughout your career.
First image at top from Jeremy Keith (Flickr: Device pile) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.