What are the most important SEO ranking factors you can focus on for your site? Many people assume that by conducting keyword research and optimizing each and every landing page with said keywords will increase better their overall SEO ranking; however, that couldn’t be further from that truth. SEO is more than merely stuffing keywords into a blog post and hoping for the best. Instead, it can get downright technical and into the nitty-gritty of a site’s structure.
To begin with, the three most important SEO ranking factors to consider for your site include the following:
3 Important SEO Ranking Factors to Consider:
The percentage of smartphone searches has increased worldwide making it impossible to ignore this rapidly rising technology:
According to a report published on Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.”
There are many ways to approach a responsive site to smaller resolutions, and some quick and easy ways involve utilizing WordPress themes or mobile-friendly plugins that can make the journey much easier.
Convert to HTTPS
If your site is e-commerce or contains any forms that users would fill out with personal information, transition your site over to HTTPS with an SSL. Not only is this becoming an increasing weight ranking factor within Google, but your non-secure, HTTP site will have an uncomfortable message in the search bar next to your domain:
Having 301, one-to-one redirects from the non-secure version of your pages to secure version seems difficult at first, but it’s well worth the efforts (and will make your visitors feel more comfortable, as well). Here’s a great tutorial by Dave Taylor published on Ezoic Blog.
Google is releasing The Google Speed Update that includes mobile page speed as part of their mobile search ranking considerations this July. Site speed is already a ranking factor for desktop searches.
It shouldn’t be any surprise that having a site that loads within a few seconds is vital to, not only SEO and Google but to the overall user experience, as well. There are many actions that you can take to increase site speed. Here are a three out of 20 ways to increase site speed recommended by Crazy Egg:
- Clean up any unnecessary or old HTML, such as tables or unneeded HTML tags.
- Optimize your images prior to uploading them to Magento or WordPress. Crop the image to the correct size, save it as a JPEG, and with a resolution of 72 dpi.
- Optimize a page’s above-the-fold content so it’ll load quicker and is the first thing that users will see after landing on the page.
These three items are urgent for your site. By making your site responsive, fast and secure, you’re taking the best design and development steps forward in improving your site’s standing in Google Search.
Other ranking factors include:
- Dwell time: How long do users stay on a page after clicking on it from Google Search results or further explore the site after landing on that page?
- Domain-Level Link Features: High-quality links that point to your site is seen as a ‘vote of confidence’ from Google; your site is seen as a top player in its associated market. Link building and gaining external links has always been a huge factor in ranking.
- Optimized Pages with Keywords: The more intelligent Google search bots become, the more effort site owners must make in producing naturally-sounding and expert content with related keywords strategically placed. This is the on-page optimization factor where landing pages are updated with keywords in various places within the page, such as meta-title, meta-description, URL, body text, subheaders, image titles and alternative tags, etc.
There are many other SEO ranking factors that go into SEO; however, focusing on these will most likely benefit your site and how Google renders your site the most.