What are the most important SEO ranking factors you can focus on for your site? Many people assume that by conducting keyword research and optimizing each and every landing page with said keywords will increase better their overall SEO ranking; however, that couldn’t be further from that truth. SEO is more than merely stuffing keywords into a blog post and hoping for the best. Instead, it can get downright technical and into the nitty-gritty of a site’s structure.
To begin with, the three most important SEO ranking factors to consider for your site include the following:
3 Important SEO Ranking Factors to Consider:
The percentage of smartphone searches has increased worldwide making it impossible to ignore this rapidly rising technology:
According to a report published on Statista, “In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.”
There are many ways to approach a responsive site to smaller resolutions, and some quick and easy ways involve utilizing WordPress themes or mobile-friendly plugins that can make the journey much easier.
Convert to HTTPS
If your site is e-commerce or contains any forms that users would fill out with personal information, transition your site over to HTTPS with an SSL. Not only is this becoming an increasing weight ranking factor within Google, but your non-secure, HTTP site will have an uncomfortable message in the search bar next to your domain:
Having 301, one-to-one redirects from the non-secure version of your pages to secure version seems difficult at first, but it’s well worth the efforts (and will make your visitors feel more comfortable, as well). Here’s a great tutorial by Dave Taylor published on Ezoic Blog.
Google is releasing The Google Speed Update that includes mobile page speed as part of their mobile search ranking considerations this July. Site speed is already a ranking factor for desktop searches.
It shouldn’t be any surprise that having a site that loads within a few seconds is vital to, not only SEO and Google but to the overall user experience, as well. There are many actions that you can take to increase site speed. Here are a three out of 20 ways to increase site speed recommended by Crazy Egg:
Clean up any unnecessary or old HTML, such as tables or unneeded HTML tags.
Optimize your images prior to uploading them to Magento or WordPress. Crop the image to the correct size, save it as a JPEG, and with a resolution of 72 dpi.
Optimize a page’s above-the-fold content so it’ll load quicker and is the first thing that users will see after landing on the page.
These three items are urgent for your site. By making your site responsive, fast and secure, you’re taking the best design and development steps forward in improving your site’s standing in Google Search.
Dwell time: How long do users stay on a page after clicking on it from Google Search results or further explore the site after landing on that page?
Domain-Level Link Features: High-quality links that point to your site is seen as a ‘vote of confidence’ from Google; your site is seen as a top player in its associated market. Link building and gaining external links has always been a huge factor in ranking.
Optimized Pages with Keywords: The more intelligent Google search bots become, the more effort site owners must make in producing naturally-sounding and expert content with related keywords strategically placed. This is the on-page optimization factor where landing pages are updated with keywords in various places within the page, such as meta-title, meta-description, URL, body text, subheaders, image titles and alternative tags, etc.
There are many other SEO ranking factors that go into SEO; however, focusing on these will most likely benefit your site and how Google renders your site the most.
Search engine optimization (SEO) is vital in getting ‘free visibility’ from Google and other search engines. Getting started with SEO is easier than you think especially with the vast amount of free SEO tools and resources available. However, you and/or your organization do not need to pay top dollar to analyze your site’s SEO and other technical needs and status. Below is a list of free SEO tools and resources that will give you the insights you need to know what’s happening on your site, what to prioritize, and how to move forward:
Free SEO Tools and Resources
Moz: How Your Business is Listed Online
More so for local SEO tools and needs, this is a free listing report to better understand how Google is seeing your business. Per Moz, “4 in 5 consumers use search engines to find local information.”
Free keyword research tool that gives you over 750 Google Keyword Suggestions! You can also search in other search platforms outside of Google including YouTube, Bing, Amazon, eBay and App Store.
Google Keyword Planner
Through Google’s AdWords, you can use the free SEO tool Google Keyword Planner that gives you an average monthly search volume range. You merely type in your keywords and hit ‘Get ideas’! You can even conduct local SEO keyword research with the location targeting option (see image below).
This user-friendly tool analyzes the search term you enter for user interest over time and location. From there, you have limitless options to filter results including countries, time period, and device and search type. Also, you get a handy list of top and rising queries related to the search term you entered, which is helpful when you are looking for fresh, new content to write about based on trends!
Google Webmaster Tools
Search for site errors, technical SEO items, search analytics, queries to your site, top pages and more. You’ll get complete control over how Google sees and analyzes your site and be able to find and quickly correct any technical SEO errors including broken links, robots.txt file, sitemaps, URL parameters and more! This is a must-have tool for anyone serious with their web presence and performance.
This is probably the most well-known tool that is used for everything analytical. From different source types users are coming from to behaviors and more, this platform has it all. It’s useful for SEO purposes, too, where you can get an inside look at how organic traffic is performing. Here’s a quick guide from Moz on tracking SEO with Google Analytics.
Having a site that loads and responds quickly isn’t just important for SEO and ranking, but it is a must for great user experience on both mobile and desktop. This helpful tool analyzes the speed of your site and offers fix suggestions to anything that’s not optimized or didn’t quickly respond. There are many other page load time tools out there, as well.
Having a site optimized for mobile is vital since more and more searches are from such devices. Test your website in this free mobile-friendly test from Google to see any optimizations or updates needed to be more responsive to any and all types of devices.
This free website analyzer tool lets you see optimized and non-optimized content on your site. This includes meta-titles and meta-descriptions, headings (H1, H2, etc.), images (image alt tags and titles), etc. You can even update non-optimized content and save it as a reference for when you go through and update it on the actual site!
This is all about competitors and emerging trends. You can research known competitors in your market and see how your site compares in terms of search engine rank, traffic volume, country rank, sources and referrals, and more! You can even download a PDF of the report and change the time range for more insights. This is a very insightful report and will give you a great idea of how your site is performing in terms of sources and referrals as well as how your top competitors and their sites are performing, as well.
SERPs’ Rank Checker
Enter a keyword and the site domain with the option of choosing Google vs. Yahoo, desktop vs. mobile, and local SEO with an exact location. You can download a CSV of the report, as well, which comes in handy!
Internet Marketing Ninjas
Part of technical SEO and site errors, use this free SEO tool to conduct an overall crawl of your site that includes the discovery of broken links, redirects and more! You can enter your email that will then send you the findings, which may be a good idea since it can take a while for the crawl to finish—depending on the size and depth of your site.
Yoast Google Suggest Expander
Yoast offers a TON of free SEO tools and resources, and this one can help you in finding long-tail keywords. Simply enter a keyword and press ‘Submit Query,’ and a list of long-tail keywords will show to give you an idea of what users are searching for based on the keyword you entered.
Yoast SEO Free WordPress Plugin
This is a MUST HAVE in terms free SEO tools and for optimizing your WordPress posts and pages. The free version is still very powerful and will ‘grade’ your page based on the focus keyword you entered into it. This is an amazing checker for on-page optimizations on each and every one of your posts and pages.
Quix SEO Check
This simple, free SEO tool will conduct a quick crawl of the domain you entered and analyze meta tags, HTML code, headers and more!
This tool can be a life saver if you’re searching for an older version of your site. You may want to use this to search for very old media files, pages or posts that are now deleted or for a backlog of your website, etc.
HTTP Status Code Checker
This ‘what-you-see-is-what-you-get’ free SEO tool can conduct a mass check of URLs that are pasted into it. It lets you know the function and status of each URL, which can be handy if you’re trying to see the paths of redirects or discover 404 errors.
Barracuda Panguin Tool
As you become more in tune with SEO best practices, you’ll soon realize that Google rules all (we all bow to Google in the SEO rule). Because of this, any and all algorithm changes made by Google could potentially impact your site. These algorithm changes are usually animal names and can focus on local to overall changes to how Google ranks your site.
This free tool needs access to Google Analytics, so if you don’t have a free account yet, then you won’t be able to use it. After allowing access to your Google Analytics site profile, it will show organic visits to your site over time and overlay all known Google updates to those visits. If there are any notable increases or decreases in organic traffic to your site that align with the updates, then you’ll know that your site is either performing really well in the eyes of Google, or your site was penalized.
Do you have any other free SEO tools or resources you use and love? Share them in the comments!
When it comes to completing online projects—rather it’s on a program or the web—I am a huge fan of keyboard shortcuts and alt codes so as to work more efficiently. These are the top keyboard shortcuts and alt codes that I use most often and thought they would come in handy for those who vastly work in the online world.
21 Keyboard Shortcuts and Alt Codes You Should Know:
Creates a bullet for a list when rich-text formatting is unavailable: •
Creates an ‘en’ dash, which is used to represent a span of dates, numbers or time: –
Creates an ’em’ dash, which is used to create a strong break in a sentence and can replace commas, parentheses or colons: —
Work your way backwards/up in selecting clickable areas on a page, such as input boxes in a form.
SHIFT+Home (or End)
I use this if I’m writing in Word or WordPress. If you’re at the end of a sentence and want to go to the beginning of the same line you’re on, click SHIFT+Home, and it’ll take you to the beginning of that line (same with SHIFT+End)
Selects all of the text in a document, web page, etc.
CTRL+Z and CTRL+Y
CTRL+Z undos an action; and CTRL+Y redoes an action.
CTRL+X, CTRL+C and CTRL+V
These are probably the most well-known shortcuts, but in case you are new to shortcuts: CTRL+X cuts text, figures/images, etc.; CTRL+C copies text, figures/images, etc.; and CTRL+V pastes text, figures/images, etc., that were copied or cut.
CTRL+T, CTRL+N and CTRL+W
These control your web browser: CTRL+T creates a new tab in an already open window; CTRL+N creates a new browser window; and CTRL+W closes the tabs one-by-one.
More so for web developers, this shortcut opens up the View Page Source option to view the code on the backend of a page (F12 also does this).
CTRL++ and CTRL+- (CTRL+Mousewheel Up and CTRL+Mousewheel down)
If you want to zoom in on a webpage, hit CTRL + ‘Plus Sign’ or CTRL+Mousewheel Up; and if you’d like to zoom out, CTRL + ‘Dash’ or CTRL+Mousewheel down.
CTRL+Home and CTRL+End
Takes you to the very top or very bottom of a page, document, etc.
Browser function to find something in a page (F3 also does this).
Create a bookmark of the webpage you’re currently on.
CTRL+Pageup and CTRL+Page down
Switches between open browser tabs in a window.
Refreshes the webpage (F5 also does this).
Opens your online downloads window.
CTRL+K and CTRL+L
CTRL+K allows you to search in your search bar; and CTRL+L selects the text/URL in the search bar (F6 also does this).